Style trends in communication

Pantone named Radiant Orchid (18-3224) the Pantone Color of the Year. Sherwin Williams named Exclusive Plum as their color of 2014. Kathleen Rowe Associates: Already there! Don’t you love it when the trend comes around to you? I’d say Exclusive Plum is more the color of our Kathleen Rowe Associates brand ID.

So would you say that in 2013 KRA was avant guard?

Now we’re just chic.

Go with the trend? Buck it? Sidle up to it? That’s one of the decisions we make when designing brand IDs, websites and other materials. It even comes into play for the style of your copy. The answer depends on your industry, audience and purpose of the communication.