Idea Box

Short tweets rule during major events

A study from MIT’s Senseable City Lab found that social media messages are shorter during major events. Researchers looked at Twitter, where individual messages have a 140-character limit. The study found that most tweets ran from about 70 to 120 characters at times of lower messaging activity. But at high traffic times, when messages are […]

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Style trends in communication

Pantone named Radiant Orchid (18-3224) the Pantone Color of the Year. Sherwin Williams named Exclusive Plum as their color of 2014. Kathleen Rowe Associates: Already there! Don’t you love it when the trend comes around to you? I’d say Exclusive Plum is more the color of our Kathleen Rowe Associates brand ID. So would […]

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Tag Clouds: Stopping by Woods on a Snowy Evening

This famous poem by Robert Frost is one of our favorites. It expresses the stillness and beauty of a snowy winter scene. Here it is represented in a tag cloud where the size of each word is weighted by its frequency of use in the piece. Tag clouds represent the strength of different concepts in […]

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