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  Strategic Public Relations/Marketing Communications
  • Development of strategic plans
  • Coordination of goals among marketing functions
  • Development and refining of key messages for all communication and marketing efforts
  • Surveys of perceptions of media and other audiences
Development of Marketing and Press Materials
  • Brochures
  • Releases
  • Backgrounders
  • Case studies
  • By-line articles and op-eds
  • Fact sheets
  • Newsletters
  • Websites
  • Social media content
Media Relations
  • Pitching news and feature stories to local, national and trade media
  • Coordination of news conferences/announcements
  • Development of website media resources
  • Event media relations/facility openings/conferences:
    • MIT $50K Entrepreneurship Competition
    • World Economic Forum/MIT Industry Summit International meeting of CEOs & diplomats
    • Black Women in the Academy
    • American Academy of Physician Assistants

  • Notable Speakers:
    • Vice President Albert Gore
    • Senator Bob Dole
    • Lani Guinier
    • David Copperfield

Speaking Programs

  • Development of speaking opportunities for executives at trade shows, conferences and meetings
Media Training
  • Spokesperson preparation for broadcast or print interviews
  • Developed guide on how to be interviewed

Crisis/Issue Communication

Employee Communications

 

Medical • Technology • Education
Consumer and Trade Programs

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